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After months of speculation, Amazon.com (AMZN) is officially launching Alexa+ -a generative-AI-powered upgrade to its flagship voice-controlled virtual assistant, Alexa.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI ...

The new, smarter assistant will begin rolling out next month for 20 US dollars (£15.75) a month – or free for Prime users.

Alexa+ will cost $20 a month but will be free for Amazon Prime members. It'll eventually arrive on nearly every Alexa device ...