7 best toys we saw at Toy Fair 2025

Finds at the 2025 International Toy Fair
From cutting-edge tech toys and creative educational games to nostalgic items for kids and adults, lifestyle and parenting expert Amanda Mushro spotlights the must-have toys for kids of all ages.
Best of Toy Fair 2025: The top 11 new toys from LEGO, Hasbro, Mattel and more
Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas (pronounced ah-ta-ma) by Russ delivered the ultimate crossover of recognizable licenses and huggable comfort.
The 7 best toys we saw at Toy Fair 2025, from a Lego boat to a hatching, robotic dinosaur
The New York Toy Fair is always known for impressive debuts, and 2025 is no different. Here are the 7 best toys the TechRadar team found at this year's fair.
The New York International Toy Fair is here and we have an inside look at some of the hottest toys
Lifestyle and parenting expert, Amanda Mushro, joins us from the Toy Fair in NYC for a sneak peak of the newest toys, games and creative trend for 2025.
Hasbro Launches Into Toy Fair with New Licensed Collectibles
In honor of Toy Fair this weekend, the company unveiled new action figures, Transformers, and other collectible toys for kids of all ages to snag. The collection also includes star-studded licensed products featuring beloved franchises like Marvel and Star Wars .
Expert shares 2025 toy trends after visiting International Toy Fair
After a five-year hiatus, the annual International Toy Fair is back in its traditional time slot: the first quarter of the year.
International Toy Fair in New York showcases products claiming AI and tech innovations
The International Toy Fair in New York featured thousands of new toys and interactive experiences, with a few claiming AI-powered innovations. Highlights included technology that helps children with routines and a tool that turns drawings into playable video games.
Hasbro announces new product reveals at NA International Toy Fair
Hasbro (HAS) returns to the North American, NA, International Toy Fair in New York to reveal a lineup of announcements. The trade show
Hasbro unveils new toys and collaborations at the New York Toy Fair
Hasbro (NASDAQ:HAS) is looking to make a splash at the North American International Toy Fair in New York this week. The company is showcasing a wide array of new products and collaborations. Hasbro (NASDAQ:HAS) is also unveiling several exciting innovations across its popular brands and introducing new IPs.
2025 International Toy Fair | Morning Blend
We're getting an inside look at the 2025 International Toy Fair. The 2025 Oscars are finally here. This year’s 97th Academy Awards celebrate the best films of the year, including big hits like Wicked,
The Toy Industry Is Hoping For A Bounce Back Year, As Toy Fair Opens
Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.
Toy Fair Transformers: Age of The Primes and Void Rivals Pre-Order Details
Hasbro took the opportunity to release some new Transformers, this time from the Transformers: Age of the Primes and Void ...
toybook15h
Creature Feature: Tamagotchi Debuts New U.S. Tour, Collectibles at Toy Fair
At Toy Fair, Bandai Namco also unveiled new Tamagotchi products dripping with aughts nostalgia. The Tamagotchi Collectible ...
Business Wire2d
Hasbro Unveils All-New Toy Brand, Nano-mals, Electronic Interactive Pets That Encourage Nurture Play, Sensory Play and Self-expression
Hasbro, a leading games, IP, and toy company, kicks off the North American International Toy Fair® in New York (March 1-4, ...
'Transformers' Roll Out at New York Toy Fair With Hasbro's New Cyberworld Scorponok Strike Battle Set [Exclusive]
Hasbro is bringing a line of new Transformers Cyberworld figures to the New York Toy Fair, including the heavily-armed ...
toybook1d
Soar into the Future with ASTRA
Here are just a few things you can expect from ASTRA this year: Banding together to combat any government issues that could impact our growth and success. Toy Fair has been a tradition for many of us ...
Disney’s ‘Stitch’ poised to become 2025’s most popular toy as NYC Toy Fair ramps up: sources
Stitch, the blue, pointy-eared, pug-like creature from Disney’s “Lilo & Stitch” franchise, is shaping up to be this year’s ...