Cruise has long favoured the brand both on and off screen, using the world’s most iconic watchmaker to signal character, status or simply his own personal taste. In Rain Man (1988), his character Charlie Babbitt wore a gold Rolex Day-Date, the kind of watch that says you’ve made it (or at least want others to think you have).

Impossible franchise is over, then it was quite a send-off for a star whose enthusiasm — and dedication to insane stunts — hasn’t dimmed.

A glitzy Hollywood premiere is part of the Cannes lore and this year Mission: Impossible arrived with Tom Cruise and cast.