Shares of coffee giant Starbucks ( SBUX 7.37%) popped on Wednesday after the company reported financial results for its fiscal first quarter of 2025 -- the first quarter of its hopeful turnaround. Global transactions fell 6% but Starbucks stock was counterintuitively up 7% as of 12:30 p.m. ET. Here's why.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning to writing names on cups.

Starbucks reported a flat total net revenue of $9.39bn in the first quarter (Q1) of the fiscal year 2025 (FY25) as against $9.42bn in the corresponding quarter of the previous year. Revenue dropped by 0.