Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...