Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Avon, a beauty brand, aimed to reconnect with Brazilian consumers and reposition itself in the beauty market through the launch of its Power Stay makeup line. Avon is a beauty brand that everyone ...

Fanta, a soft drink brand, aimed to expand its brand recognition and consumption in Latin America by leveraging Halloween to promote its diverse product portfolio through an engaging campaign. Close ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

Car brand Nissan's "This Is Nissan" campaign in Mexico aimed to transform the brand's image from reliability to innovation and excitement, engaging younger consumers in a competitive automotive market ...

Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

This Christmas campaign turned the business around from steep decline to the first year-on-year billings growth since 2018. Achieved by tapping into an audience tension - they love Christmas more than ...