Kendrick Lamar is not leaving any crumbs on the table in 2025. His pgLang brand has launched a creative agency.

Named after the structure of a story — the beginning, middle, and end — Project 3 aims to build brands from the ground up, ...

Since 2020, when pgLang started operations as a creative communications company, it has not only focused on projects centered ...

Kendrick Lamar launches 'Project 3 Agency'; the agency is co-owned with the rapper's longtime creative partner, Dave Free.

Pulitzer Prize-winning artist and entrepreneur Kendrick Lamar, alongside his longtime creative partner Dave Free, has ...

Kendrick Lamar and longtime business partner Dave Free are expanding their creative ecosystem, pgLang, with Project 3, a new ...

Metro Boomin didn’t invent the foggy, ominous trap sound that has defined Atlanta rap for at least the last 15 years, but he ...

This week's media moves includes new CEO's, fresh faces at Dior and Tory Burch, a major V Magazine exit, and more.

Kendrick Lamar has joined forces with Dave Free to launch a new creative agency dubbed 'Project 3'. Find out more here.

The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s Apple Super Bowl Half Time Show and famously has an ongoing feud with rival ...

Kendrick Lamar has launched pgLang’s official global creative agency, entitled Project 3 Agency Focused on building brands ...