As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...

Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.

Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.

In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...

Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

PetSmart combats the doggie blues and Nike extends its NFL uniform deal—plus, why it was a bad week for Stanley, Puma, Cracker Barrel and Macy’s.

Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...

Publicis CEO Arthur Sadoun in a video address to his employees spoke about the recent acquisition of Interpublic Group by Omnicom Group. Calling it Omnicom's shopping spree, Sadoun also played on the ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...