Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
Omnicom agrees to acquire IPG, creating world’s largest agency group
It’s official: Omnicom Group has agreed to acquire Interpublic Group of Cos., the companies confirmed today, in a deal that ...
Omnicom to Acquire Interpublic Group in Deal That Will Reshape Advertising Industry
Omnicom to Acquire Interpublic Group in Deal That Will Reshape Advertising Industry ...
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How the Omnicom-IPG merger could reshape pharma marketing
Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.
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Lessons from The Office on mergers and acquisitions amid Omnicom-IPG
Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
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Omnicom and IPG ‘huddling together as cold winds blow’: Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger — predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ...
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
Omnicom and IPG staff fret for their future after $13bn mega merger
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks ...
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Reduction in talent to brand conflicts: What lies ahead for Omnicom-IPG merger
IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...