The Patriots are getting a new alternate uniform. But don't worry, it won't replace the red "Pat Patriot" throwbacks.

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why Kohli walked away from a ₹300-crore deal.

The iconic brand marketer, photographer and chef meets up with a custom sneaker maker rooted in throwback culture ...

Sure, Scheels is a sporting-goods store, technically. In the same way that Jesus of Nazareth was technically a carpenter, or ...

You won't believe what WhistlinDiesel does after buying my ultra-rare $35,000 Nike Air Mags. Things get wild -collector's ...

The co-owner said the suspect arrived around 11 p.m. to steal the first batch of Nike and Adidas apparel, and then came back ...

Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of Sunday’s London ...

The Chicago White Sox unveiled their new Nike City Connect Series uniforms on Monday evening. The uniform pays homage to two ...

Former Nike CEO John Donahoe continues to build on his negative legacy at the athletic footwear and sportswear behemoth as ...

For most companies, achieving a level of global scale and brand recognition would require billions of dollars for sales and ...

The Chicago White Sox unveiled their second Nike City Connect Series uniform, the first on-field jersey to combine brand ...

Ja Morant debuted the Nike Ja 3 during the NBA Playoffs. Check our Sneakers news for more upcoming releases and breaking ...