Netflix is launching a revamp of its TV homepage Wednesday, which boasts a "simpler, easier and more intuitive design," per the streamer.

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers’ moods and interests.

Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and everyday language. The updates arrive as the streaming giant seeks to maintain and expand its market share amid growing uncertainties and concerns about a potential U.