The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

As a main co-anchor on the Today show, Hoda Kotb also has anchored on NBC 's Macy's Thanksgiving Day Parade over the years. However, her tenure hosting the morning show will soon be coming to an end. Kotb's final appearance will be on January 10, 2025, with Craig Melvin set to replace her, making this year's Thanksgiving parade her last.

Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

The 2024 Macy's Thanksgiving Day Parade, which takes place in New York City, will run for a full 3 ½ hours between 8:30 a.m. to noon. New Yorkers can catch the Macy's Thanksgiving Day Parade at Central Park West. With a scheduled start of 8:30 a.m. ET, the parade begins at West 77th Street and Central Park West and concludes at Herald Square.

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.

For the first time in Cedar Park High School dance team history, the Celebrities are strutting their way down the streets of New York for the annual Macy's Thanksgiving Day Parade. The Celebrities have been performing in front of crowds at the Gupton Stadium for Friday Night Lights to make their way to the Big Apple.