Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company decided to drop HBO from its name.

May 13 (UPI) -- Nickelodeon released a trailer for Season 4 of "Avatar: Braving the Elements," the official rewatch podcast for "Avatar: The Last Airbender" and its spinoff series, "The Legend of ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

So we'll ultimately have to wait and see if ESPN's bundle can dethrone cable or Netflix, which at just $7.99 a month with ads ...

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The Cannes Film Festival imposes a new dress code, forcing Halle Berry to switch attire. Warner Bros Discovery revives the ...

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...

Plus, it discussed new ad tech and IP for ad partnerships.