WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

Back in January, a more optimistic Thompson said CNN was set to roll out a streaming service to replace its ill-fated ...

First it was HBO Go, then it was HBO Now, followed by HBO Max and ultimately just Max. But now, Warner Bros. Discovery is ...

James Gunn shuts down the rampant at rumors concerning Matt Reeves and his status on 'The Batman 2' which is in doubt among ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

After all that, the Max streaming platform will be re-rebranded back to HBO Max this summer. It's 'the plot everyone's been ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Two years after HBO's streaming service dropped the most recognizable part of its name, WBD has announced it's going back to ...