Now that he’s officially the Longhorns’ starting quarterback, and his family will allow him to, businesses are lining up to ...

LSU gymnast Olivia Dunne was among 18 collegiate athletes to file complaints by a Friday deadline against the so-called House antitrust settlement with the NCAA ...

Name, Image and Likeness, known as NIL, allows high school and college athletes to profit from their personal brands while ...

Michigan cornerback Will Johnson has officially declared for the 2025 NFL Draft, and he is widely expected to be one of the ...

The On3 NIL valuation is an estimate of an athlete's worth on the NIL market. It's not an exact science, but the numbers can offer a glimpse into what an athlete may be earning. Here are the four LSU ...

The DJ Lagway hype has been huge as the 2025 college football season approaches, and fans of the sport have high hopes for the Gators quarterback. The excitement surrounding Lagway is truly justified, ...

Athletic director Pete Bevacqua believes Notre Dame has found the right kind of football alignment with Freeman at the center ...

In the modern age of college football, many program's successes tend to be linked to their name, image, and likeness (NIL) spending by fans. How does the Ohio State Buckeyes' NIL budget compare to the ...

Texas QB Arch Manning has secured a significant NIL deal with energy drink giant Red Bull. Here's what we know.

The deadline for filing objections to the nearly $2.8B NCAA antitrust settlement yielded more than 35 legal challenges attacking the landmark deal.

Brian Kelly and the LSU Tigers are set to hire Baylor's Keava Soil-Cormier to the 2025 staff in an NIL-related role within the athletic department, 247Sports Ma ...

The former Frisco Lone Star standout did an interview on KTCK-FM Sportsradio 96.7 FM The Ticket and discussed his rapid rise to football stardom.