Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

The company also mentioned that HBO Max has added 22 million subscribers over the past year, with “a clear path to over 150M+ ...

Discovery is finally backtracking their earlier decision and re-rebranding Max back to HBO Max.After two years since the ...

Investing.com -- Warner Bros. Discovery (NASDAQ: WBD) revealed plans today to rebrand its primary streaming platform, Max, as HBO Max this summer. This announcement was made during the company’s ...

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...