And it becomes even harder when a network or streamer can’t truthfully answer this simple question regarding new TV series: ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Matos, who served as Ulta Beauty's Chief Marketing Officer since January 2023, released an internal announcement of her exit ...