Jia Tolentino A staff writer covering news and culture since 2016.

Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025.

Labubu dolls have taken over the world, with celebrities including Rihanna, Cher and Kim Kardashian adorning them on handbags. The same dolls are now being linked to Pazuzu, a Mesopotamian demon ...

Labubu dolls, inspired by The Monsters series, have sparked panic on social media due to claims linking them to Pazuzu, a demon from ancient mythology. This has led to people burning the dolls ...

The eerie rise of Labubu dolls has social media users drawing links to The Simpsons and demonic mythology, prompting panic, theories and a viral debate.

A rare, first-generation Labubu figure has sold for $150,000 in Beijing at an auction held exclusively for the toys that have taken the world by storm.

Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion ...

Labubu, pronounced "lah-boo-boo," first appeared in 2015 and has exploded in popularity recently. The toy creatures can be described as kind of scary looking but also kind of cute.

Labubu bag charms are seen on a straw Miu Miu bag at the Cannes Film Festival this year in France. Image: Raimonda Kulikauskiene/Getty Images First there was Pokémon Go—an augmented reality ...

The link between Labubu and Pazuzu seems to be based on speculation and misinformation, with no concrete evidence to support the claims of demonic connections. Also Read | Amid 'Korean Botox' Buzz On ...

Claims that a popular toy collectible was actually inspired by a demon from ancient folklore circulated online in July 2025. Some users claimed that Labubu, a cute, fuzzy monster with big eyes and a ...

Fans, as per Unilad, were quick to link the two, with one user writing on X (formerly Twitter),“Labubu = Pazuzu. Do not invite demons into your home.” ...