HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" The ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the ...