Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

All hail the Holloway-issance! Josh Holloway returns alongside Rachel Hilson in JJ Abrams and LaToya Morgan’s Duster.

Envision a warm summer night in May, popcorn within reach; an irresistible lineup of engaging films is ready to elevate the audience's minds in the atmosphere o ...

The entertainment business has seen better days. Film and TV production in the U.S. rose 18% last year but lagged 2022 levels ...

Max brings together content from the old HBO Max service and Discovery+ under ... and the Harry Potter movie collection. In our updated review of Max, we gave it an 8/10, stating that, "For ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...