The announcement follows Zepto’s launch of Jarvis, an in-house advertising platform designed to help brands and sellers ...

The move would position Grok as a direct competitor to established generative AI tools like OpenAI’s ChatGPT, Google’s Gemini ...

We look at the evolution of HIV/AIDS awareness campaigns, from fear-driven ads of the past to modern, creative strategies ...

The index uses a weighted model to assess a brand’s performance across social media platforms. It evaluates engagement ...

The team will be entrusted with the responsibility of playing the role of a plug-n-play CMO, thereby overseeing 360-degree ...

The marketing suite now offers an range of in-image formats with over 10 mechanics ranging from classic to innovative and non ...

The media mandate includes end-to-end management of traditional and digital media planning and buying, aimed at driving ...

In his new role, he aims to enhance Posterscope's digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings. He will ...

He spent the first 16 years of his career at McCann Erickson Mumbai, starting as a trainee and rising to the rank of ...

GRM Overseas the exporters of Basmati rice, and a player in the India’s FMCG sector, has appointed Barun Prabhakar as ...

His last stint was with Leo Burnett as Vice President. His reporting head is Anusha Shetty, Chairperson & group CEO, Grey ...

Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies ...