Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...

Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...