Guerlain announces Mohammed Hindash as the Maison's first regional make-up ambassador to power storytelling rooted in MENA's ...

Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads ...

Mada Media Company's CEO Mohammed Ali Al Hammadi reveals significant opportunities within OOH advertising and shares Mada ...

The Miral campaign is being rolled out across social and digital, OOH, radio, publications and community-focused activities and events.

Anthony Nghayoui has been appointed to lead Creo, which now looks after influencer marketing capabilities for OMG in MENA.

Motivate Val Morgan Cinema Advertising's Ahmed Ramadan discusses the choice facing brands: continue chasing the vanishing ...

The Red Sea partnered with creative agency Freedom, production house Beautiful Destinations, media agency Starcom, and destination communications partner, PRCO to bring the We've Saved a Place for You ...

Magnitude Creative's Philippe Berthelot believes the network model has failed to adequately serve clients, creatives and ...

With a focus on growth in Saudi Arabia and the UAE, Jon Holloway will lead AKQA’s continued transformation and innovation ...

ZAMAKAN Sleiman on why Saudi Arabia demands more than regional strategies — it requires cultural relevance and human-centric ...

Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du, to launch a month-long ...