"The eyes of the world are upon us at this point in time, which is exactly what we wanted," said Jaguar's managing director ...
The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling follows a radical rebranding and ad campaign that sparked backlash on social ...
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.
It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in acceptance for ...
Rawdon Glover, an official at the carmaker, said in an interview with the ­Financial Times the ad wasn’t meant to preach “woke” acceptance of gender intersectionality. Rather, he said ...
If anything, it actually started to tarnish the brand,’ Jaguar managing director Rawdon Glover tells CAR, matter-of-factly. Where to start… Jaguar undoubtedly has history, but its brand ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...