Jaguar's Risky Gamble: Rebooting A Legacy Brand For The Future
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
Jaguar just unveiled its controversial electric vehicle in Miami. People had opinions
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
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This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Resurrecting Jaguar Is the Hardest Job for a Designer
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...