With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

We never expected after the first ‘Fast and Furious,’ almost 25 years later [it would] still be relevant in any way, shape or ...

Häagen-Dazs has taken on a brand platform of "slow," positioning its ice cream as a snack to be savored-even if you’re one of ...

Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Häagen-Dazs’ ad for ...

Plus, the rapper talks reuniting with Vin Diesel and Michelle Rodriguez for a "Fast & Furious"-themed Häagen-Dazs Super Bowl ...

Häagen-Dazs signature flavours have been transformed into a convenient stick format, uniquely shaped as the brand’s cartouche ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

Nestlé USA is spotlighting the new Coffee mate Cold Foam Creamer in the brand’s first ever Super Bowl commercial. The ad ...

The countdown to Super Bowl Sunday is entering the homestretch and more people will likely be cheering the commercials than ...

Häagen-Dazs is doubling down on their Super Bowl campaign by unveiling a 1963 Cadillac Series 62 Convertible. However, this ...