ESA wants to replace E3 with a bunch of buzzwords

The ESA wants to replace E3 with a bunch of buzzwords
The Entertainment Software Association is making a fresh attempt to launch a gaming event. The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3,
The ESA announces pseudo-E3 replacement iicon for 2026
The Entertainment Software Association, previously the organizers of E3, has announced that it will be attempting to start a new annual conference for game
ESA Launches New Industry Event Called Iicon, And It’s Definitely Not The New E3
ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.
The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
The ESA has announced iicon, a new gaming-focused event, but if you're expecting it to be like E3, you may well be disappointed.
They’re replacing E3 with a networking event in Vegas.
The Electronic Entertainment Expo, once the most important video game show, got axed forever in 2023 — now, its former hosts have announced the Interactive Innovation Conference (“iicon”) this April.
E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders"
The Entertainment Software Association - the trade organisation that represents video game developers and publishers
Xbox Pledges Support For 'iicon', A New Industry Event From The Organiser Of E3
This is the same organisation that put together E3, gaming's central summer convention in Los Angeles. Of course, that convention was finally put to bed in 2023, when the ESA expressed "the time has come to say goodbye" to E3.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The days of trailers and demos are done as the ESA broadens its horizons. The newly minted iicon conference will bring ...
E3's ESA has a new video game conference — Microsoft, Sony, Nintendo, and more are attending
The ESA has a new gaming conference, but unlike the now-dead E3, iicon is meant for gaming executives, with Microsoft, ...
E3 Organizers Announce Return With A New First-Of-Its-Kind Gaming Event
Entertainment Software Association (ESA)—still exists. The group is back with a new gaming event, but it's not what you might ...
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E3 Organizers Set to Launch Invite-Only Event in Las Vegas
After officially announcing the once glorious E3 Show dead in December 2023, the Entertainment Software Association (ESA) has ...
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The E3 spirit kinda lives on with iicon, albeit in a drastically different form, but can the ESA pull this off?
This, ultimately, makes sense. While there's a lot of love for E3 ( and it's sad coming to the party too late to attend one) there's been a shift in what companies and consumers want. The ESA itself ...
ESA unveils innovation-focused thought leader summit for April 2026
The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.
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ESA Warns Proposed US Tariffs Could Harm The Video Games Industry – Around The World
Because of the ESA, the video game industry was able to flourish in America, and subsequently that allowed it to take over the world. Aside from the ESRB, and E3, the organization acted in the ...
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Gamers Could Pay Billions After Tariffs
Ahead of President Trump's imposed tariffs, the Entertainment Software Association has released a note about the effects it ...