They prefer open and honest dialogue with a leader rather than talking points from an unaccountable corporate spokesperson.

Like in the tournaments themselves, unexpected heroes emerge in brand marketing each March. The Florida Panthers player disclosed his love for the sweet treat to a Sportsnet reporter. Gen Zers in ...

Do you see a problem with brands using others' crises for engagement? Take PRWeek’s poll on LinkedIn. Allison is the ...

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

If you were a child who ate their lip balms, you’re likely the target audience for the recent resurgence of food-inspired ...

Branded placements on team uniforms, fire suits and racecars in the new movie showcase how brands are investing in authentic visibility, says Northwestern University’s Leila Dhawan. The F1 movie has ...

The PR Week: 7.17.2025 - Pam Jenkins, Shatterproof The new CEO of Shatterproof, a nonprofit that works to transform addiction treatment and end stigma, joins the latest edition of ‘The PR Week.’ ...

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PRWeek launches Best Places to Work 2025 The annual program, which started in 2013, encourages every agency and in-house department to show the world that it’s an employer of choice.