After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...

McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...

In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...

A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Marketers are working harder than ever, but in today’s climate of tighter budgets and mounting pressure, effort alone isn’t ...