English singer-songwriter Sam Fender spends the bulk of his third studio album putting his observations about others to anthemic pop rock. The concept is simple.

Sam Fender released his second album Seventeen Going Under. Arriving amid COVID lockdowns in the U.K., the record tapped into the nation's reflective mood, and saw the high-flying rocker reflect on his teenage upbringing in the north east ("Seventeen Going Under"),

While discourse on many topics grows toxic and polarised, it’s the voices who speak plainly about the reality of everyday lives that provide some sanity and make us feel heard. Enter Sam Fender, whose straight talking and pride of his working-class roots has seen him emerge as a figurehead for the younger generation,

After a long, patient wait by fans, the time has finally come for Sam Fender to release his third album. Put out to the world on Friday, February 21 ‘People Watching’ brings an end to the ‘Seventeen Going Under’ period of Fender’s career - a hugely impressive time which saw the star go from performing at the old Academy in Newcastle to selling out consecutive nights at St James Park.

However, while Fender has managed to harness his heartland rock style with great success, a new interview indicates that he's looking for a bit of a sonic shift when it comes to a