The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast ...

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s ...

Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

NBC’s annual telecast of the Macy’s Thanksgiving Day Parade attracted a record 31.3 million viewers ... Read More ...

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade ...

The 98th edition of Macys Thanksgiving Day Parade will begin on Manhattan’s Upper West Side and end at Macy’s flagship store ...

Americans can watch the 2024 Macy's Thanksgiving Day Parade telecast on NBC (WAVE 3 in Louisville). The 2024 Macy's ...

NBC is hoping to keep the Macy’s Thanksgiving Day Parade for as long as possible. The beloved annual Parade has been airing ...

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is ...

The 98th annual Macy’s parade was hosted by NBC’s “TODAY” show stars Savannah Guthrie, Hoda Kotb and Al Roker. Rain and cold ...

While the Tony Award-winning actor happened to be on the float, her title card appeared in front of one of the child actors ...

The University of South Carolina’s marching band, The Carolina Band, made its debut in the 98th annual Macy’s Thanksgiving ...