The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.

For those radio broadcasters and others who still need the idea explained, a concept car is a showcase of new ideas, technology, design and even entire model types. It isn’t necessarily an early glimpse of a new car;