British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...