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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that,
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
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HBO logo reappears on channel after "Max" debrands to old name
Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.
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16 Great New Shows to Watch This Weekend on Netflix, Max, Hulu, Amazon Prime Video and More
New seasons of 'Poker Face' and 'Andor' are just some of the 16 great new shows streaming now on Netflix, Hulu, Max, Prime Video and more
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name
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