Crumbl Cookies, the rapidly expanding dessert powerhouse, has emerged as a cultural phenomenon since its 2017 launch in Utah. Now, the company is exploring a potential sale that could value the business at an estimated $2 billion, signaling its impressive ...

The Lindon, Utah-based bakery franchise chain is working with investment bank North Point on a sale process that could attract interest from private equity firms, the sources said, requesting anonymity as the matter is confidential.

Crumbl is reportedly considering a sale that could value it at roughly $2 billion, according to Reuters. The publication said the dessert giant is working with investment bank North Point on a sales process and that private equity firms may be interested.