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Yum! Brands' Quarterly Earnings Preview: What You Need to Know
Louisville, Kentucky-based Yum! Brands, Inc. (YUM) develops, operates, franchises, and licenses quick service restaurants.
KFC Launches Comeback Campaign With Free Chicken, Fill-Ups And Colonel Sanders Reboot: Yum! Brands Bets Big On Revival Amid Fried Chicken Turf War
Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.
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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...