Dive Brief: Vitaminwater is getting back to its New York City roots for the beverage brand’s first ad campaign in two years, per details shared with Marketing Dive. “Vitaminwater from New York” ...

Vitaminwater couldn’t be more corporate these days—it’s owned by Glaceau, which is part of Coca-Cola—and yet the brand does have an authentic New York history, which it leans into in a new ...