Max is going back to name HBO Max
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It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, back
A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros. Discovery Upfront 2025.
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