Sony and Honda have built an all-electric sedan called the AFEELA 1 to cater to technology enthusiasts. Is it genius or a ...

They aim to establish Sony Honda Mobility Inc. by the end of this year with each company owning 50 percent, the two partners announced on June 16. The new deal, which makes good on an announcement ...

Legacy automakers including VW and Honda are taking their first stab at direct-to-consumer sales that promise to make $60,000 ...

That’s not just reimagining the automobile, it’s rethinking mobility. AFEELA, a new brand under a joint venture between Sony and Honda—called Sony Honda Mobility—aims to do just that.

That’s exactly what Sony and Honda aim to do with their new luxury-tech EV brand, Afeela. Under a joint venture known as Sony-Honda Mobility, the Afeela brand plans to launch its first car ...

LAS VEGAS—Sony Honda Mobility Inc. has begun accepting orders for the debut model of its electric vehicle brand, Afeela, in the United States. The Afeela 1, equipped with partially autonomous ...

At CES 2025, Sony Honda Mobility (SHM) unveiled its first production ... boasting computing power of up to 800 TOPS. These systems aim to reduce driving stress and enhance safety by monitoring ...

Just as U.S. Volkswagen dealers are gearing up to fight Scout Motors' plan to sell cars directly to consumers, Honda's U.S. dealer network is already gathering its troops to battle Sony Honda ...

Sony Honda Mobility certainly has more than a whiff of credibility about it, not least because the latest iteration of the concept looks practically ready to go. The newly formed company, headed up by ...

The Afeela 1 will only be sold in America and Japan. (Sony Honda Mobility) The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1. Sony Honda Mobility was ...