New Sonoma County Fair Chief Executive Officer Matthew Daly has never been one to shy away from a challenge. Daly, 57, will head his first fair in Sonoma County as CEO with a necessary pivot away ...

Fair organizers are looking for new entertainment to take place during the August festivities in lieu of horse racing, which costs upwards of $1.2 million, Sonoma County Fair CEO Matthew Daly said ...

A controversy arose online last week over an image created with artificial intelligence and attached to the Sonoma County Fair’s announcement of this summer’s slogan for the event. A ...