Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per ...

Salesforce launched a series of AI- and automation-powered updates to its sales, marketing, and field service tools during an event in April 2022.

Salesforce Marketing Cloud provides a robust platform for executing smarter campaigns throughout the customer lifecycle. By utilizing Marketing Cloud, businesses can achieve an impressive ROI ...

To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall Ingrid Lunden 2:03 PM PDT · October 3, 2016 ...

Salesforce says it's finally fully integrated $2.5 billion acquisition ExactTarget after three years and has unveiled a new product called Marketing Cloud Lightning.

As CEO of Marketing Cloud and Chief Analytics Officer, Bob Stutz will be responsible for driving all aspects of the company’s Marketing Cloud and Analytics Cloud business, including product ...

The eventual end state for Salesforce is a single, holistic Salesforce Cloud, Stutz said, as many different kinds of customer data technologies, such as CRMs, DMPs, tag managers and mobile marketing ...

Salesforce vs. Pipedrive Comparison Salesforce provides an all-purpose CRM for sales, marketing and customer service. Pipedrive’s offering, on the other hand, was built to serve businesses focused on ...

Small and medium-sized businesses (SMBs) use customer relationship management (CRM) software to improve their marketing campaigns, convert leads successfully and provide excellent customer service.

Salesforce.com Inc CRM -1.54%. agreed to acquire San Francisco startup Krux, in a bid by the cloud-software giant to bolster its marketing-data and analytics segment. Salesforce is paying about ...