Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...

Sales teams often struggle with streamlining their efforts to enhance productivity and close more deals. With the advancement of CRM technology, integrating ...

via API in version 5 of the Account Engagement API. You can copy email, file, form and landing page objects to a Salesforce CMS workspace, streamlining content creation and ensuring consistency ...