NBCUniversal and its parent Comcast have struck a new $3 billion deal with the International Olympic Committee to extend its exclusive U.S. media distribution rights on all platforms through 2036. Why it matters: Comcast NBCU's existing $7.

The move extends Comcast’s media rights to the Olympic Games on its various platforms in the U.S. through 2036.

The contract extension will allow NBCUniversal to broadcast the 2034 Olympic Games in Salt Lake City on NBC and streaming service Peacock