This article contains spoilers from the series premiere of Hulu's "Paradise.” In an overly saturated media market, it’s hard ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

The Texas A&M AgriLife Extension Service office in Amarillo will host “Building a Marketing Plan for Feed Grains,” Feb. 12-13.

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

The November election brought to light how influential influencers are within the news space, with one in 4 adults over the ...

THE Board of Investments (BoI) said it expects to finalize its Foreign Investment Promotion and Marketing Plan (FIPMP) by January. Lanie O. Dormiendo, a director at the BoI International Investments ...