Lamar swept the Grammys a week before his much-anticipated Super Bowl half-time show. Vogue Business breaks down the impact of the artist, following what could be his best year yet.

Kendrick Lamar is undoubtedly one of the biggest names in rap — and he’s got a sizeable net worth to match. With a string of chart-topping albums and several multi-million-dollar properties, the 37-year-old “Not Like Us” hitmaker was estimated by Forbes magazine to be worth $38.5 million in 2019.