“I’ve long been a fan of Boss and I’m thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin Formula 1 team,” Alonso said. “I ...

Boss’ newfound partnership with the K-pop star also comes after the label struggled with sales in 2024, per a WWD report from last November. “You know, 2024 was a difficult year for nearly all ...

American tennis star Taylor Fritz has joined luxury fashion brand Hugo BOSS as its Global Brand Ambassador, the company announced on Wednesday. The 26-year-old ended his eight years of partnership ...

Chris Hemsworth is Hugo Boss’ first-ever global brand ambassador for the Boss fashion brand and we can hardly wait to see what this exciting partnership brings. On Monday, January 11, the brand ...

Alongside the collection, the Italian also struck a multi-year deal with BOSS, becoming a global brand ambassador for the company. This week at the ATP Cup, Berrettini has already taken the court ...

The England marksman who recently emerged winner at the will not have thought that he would be the face an ambassador for a huge fashion entity such as Hugo Boss when he was sent on loan to ...