The latest fashion trend is the unique revamping of George Men's "Regular Fit" jeans, available for only $10.44 at Walmart, otherwise known to TikTokkers as the infamous #WalmartJeans.

The George Men's Regular Fit Jean (which is available at Walmart) gained popularity on the app when users started to share DIY tricks to customize the fit and look of the straight-leg denim design.

As part of the George brand's multi-million dollar expansion, the retailer has retired a number of Walmart Canada private label brands (i.e., B.U.M., Penman's and 725), to create one umbrella brand.