And interestingly, one Brooklyn-based psychiatrist believes the addition of the acronym to the Oxford Dictionaries Online in 2013 actually heightened the severity of FOMO in American society.

Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...

Talk about FOMO. Just as important as knowing about the party (or, in marketing terms, knowing that a revenue moment is happening) is knowing how to get there and being welcomed in when you arrive.

Understanding that FOMO is used as a marketing tactic is part of the battle in getting past it, Alter said. If you know the tricks marketers use, you can take a moment to think before you make an ...

Balancing Inclusivity With Exclusivity FOMO marketing doesn't have to mean exclusion. In fact, the most successful activations strike a careful balance, offering something special without making ...