Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
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FOMO is real, so can it be overcome?
FOMO is also a term used as a marketing tool to encourage consumers to jump on products or opportunities. Inside the FOMO study Rivkin's team performed seven experiments across thousands of ...
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Fear of Missing Out (FOMO) and Its Connection with Endless Scrolling
The average person spends 4 hours and 37 minutes on their phone daily—that’s over one full day per week or six days per month ...
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Marketing leaders still feel unprepared for GenAI
FutureofWork - Most marketing leaders still feel unprepared for implementing generative artificial intelligence (GenAI), ...
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GenAI in marketing: Fear or FOMO?
New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: ...
Don Julio X Popeyes And Food Collaborations We’re Talking About In 2025
From Popeyes and Don Julio to Post Malone Oreos and Pokémon Happy Meals, these collabs are making waves. See what they ...
Bizcommunity13d
GenAI in marketing: Fear or FOMO?
New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel unprepared ...