FOMO is also a term used as a marketing tool to encourage consumers to jump on products or opportunities. Inside the FOMO study Rivkin's team performed seven experiments across thousands of ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for ...

From Popeyes and Don Julio to Post Malone Oreos and Pokémon Happy Meals, these collabs are making waves. See what they ...

“What were people afraid of missing out on? What situations or events might make someone feel FOMO?” Joined by University of Pennsylvania marketing professor Barbara Kahn, the group set up multiple ...

New report from Kantar reveals how marketers can unleash GenAI’s potential. A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers feel unprepared ...

No—I just have chronic FOMO: “fear of missing out.” I feel deeply haunted by the thought that if I don’t go to the party or the dinner or the coffee stroll, my one wild and precious life ...

As a personal finance writer who scrimped and saved for more than a year to fund a backpacking trip around the world, I know what it's like to grapple with FOMO and spending restraints.

Discover how McDonald’s Squid Game meal tied to Season 2 became a global FOMO phenomenon. Explore how fast food exclusives ...

We’ve all heard the term FOMO before, but have you ever stopped to wonder why we fear missing out? Here, an expert explains why we get FOMO, and how we can get it under control. If you don’t ...